Independent venture
Pixs.ca
A personal resale project became a live brand, store and inventory operating system, built with Oliver through ChatGPT.
Concept to live retail systemExplore Pixs
WORK
The work behind better outcomes.
Research, strategy, design and delivery across digital products and services. Explore the challenge, my role and what the evidence can support.
FEATURED STORIES
Three projects, three different challenges.
Each story shows the challenge, the decisions behind the work and what the evidence supports. Independent ventures are labelled separately from client engagements.
Independent product
CXPR
Turn senior experience expertise into a focused, evidence-backed review and practical next step.
Expertise made actionableExplore CXPR
Client engagement
SickKids Foundation
Connect the emotion of a powerful campaign with a donation journey people can understand and complete.
700%+Video-reported · broader transformationRead the full case
CLIENT CASE STUDIES
More of the work, in context.
Choose a project to explore the challenge, my role, approach and supported results.
AT&T Device Help
The app was already on millions of phones. The harder problem was helping customers finish troubleshooting without calling for help.
30+ remote research sessions · 65 days
Alcon SMARTCataract
Rebuild the product and the way the organization makes product decisions, across complex clinical work and multiple devices.
Cross-device product redesign
Alcon OnePlanner / NorthStar
Unify the strongest parts of three planning products without carrying all of their complexity into the next one.
3 product histories
Cape
Help privacy-conscious visitors see what is different, why it is credible, what it costs and how hard it is to switch.
6 conversion levers
WILL Employment Solutions
Help job seekers, newcomers, employers and community partners find the service that fits their situation.
100+ pages
XMC
Bring a respected experiential marketing agency’s brand and digital presence up to the level of its work—and give its team control of the site.
Brand + platform
Intact Insurance
Make complex insurance journeys easier to understand while respecting the operational and regulatory needs behind them.
Research to roadmap
AT&T Digital Life
An eight-year connected-home program across consumer research, product iterations and cross-platform experience design.
8-year program
RBC iconography
Three research flights shaped a tested library of 120 icons and reusable standards.
120 validated icons
RBC Wealth
Research and experience strategy for consequential wealth-related decisions.
Research-led direction
Universal Parks & Resorts
Expert review and commerce benchmarking across 12 guest-journey touchpoints.
12 touchpoints reviewed
SELECTED CREATIVE WORK
The craft behind the experience.
Early content and event design explorations from the WILL Employment Solutions work.
WILL Employment Solutions · Content design View case ↗
WILL Employment Solutions · Event design View case ↗
These early mockups contain placeholder copy in the original design. They are shown as visual explorations, not approved live content. More creative samples can be added with project context and credits.
YOUR NEXT CHALLENGE
Find the right support.
A focused review, a research program or senior leadership alongside your team. Explore the options, including published rates.
Explore servicesPublished rates: $65–$200/hour, depending on scope and duration. Longer contracts, nonprofits and small businesses may receive preferred rates.
LET’S TALK
Better experiences.Stronger business.
From optimizing an existing digital experience to shaping a new one from scratch, I work with your team to meet customer needs and grow your business. Tell me what you’re trying to change; I’ll reply personally with a practical next step.
Tara@voxie.co