Client engagement · BRAND MODERNIZATION · WEBSITE · TEAM ENABLEMENT
XMC
Bring a respected experiential marketing agency’s brand and digital presence up to the level of its work—and give its team control of the site.
AT A GLANCE
Voxie led the brand modernization and website project, connecting visual identity, a responsive Wix platform, content management and staff enablement.
The challenge
The digital presence had fallen behind the agency.
XMC is a Canadian sponsorship and experiential marketing agency with a track record of negotiating, activating and valuing more than $2.1 billion in deals. Its brand and site no longer reflected the company’s work, and staff needed a practical way to update content independently.
My role
Connect brand direction with everyday use.
Voxie led brand modernization and the digital experience, from visual identity through website development and team training. I connected customer-facing clarity with the internal tools staff would use after launch.
How we worked
Build a usable platform, not just a new look.
The work refreshed the logo, palette and identity for use across digital, print and events. We built a responsive Wix website with a content management system and blog, organized services and client work, and prepared search-friendly content.
What changed
A coherent brand and a team able to maintain it.
Staff received tailored training for content updates, blog publishing, search optimization and performance tracking. The site was designed to support the agency’s own publishing rhythm rather than leave routine changes dependent on an outside developer.
What the evidence supports
Qualitative impact, no invented lift.
The source summary reports stronger engagement and more inquiries after launch but does not preserve a quantified result. The $2.1 billion figure describes XMC’s wider business track record, not the outcome of the redesign.
What this demonstrates
Brand, platform and enablement work together.
This project joins strategy, identity, responsive design, content management and team training in one practical digital transformation.