Human insight. Meaningful impact.
Independent thinking.Hands-on delivery.
Bold ideas.Better outcomes.
I work with your team to optimize your digital experience, grow your business or shape something new from the ground up.
20+ years of research, experience strategy and hands-on leadership—working with you, from the first question through to delivery.

REAL-WORLD IMPACT
Established clients. Reported results.
Research and experience strategy contributed to these wider team outcomes. Explore each case for my role, the work and the reporting context.
Research, donor journeys and experience strategy
SickKids Foundation +46%Reported increase in app usage after V2 redesignExpert review, prototypes and iterative testing
AT&T Device Help 35%+Reported improvement in efficiency, effectiveness and user satisfactionResearch and experience transformation
Alcon Digital HealthHistorical project results, as reported. They reflect team efforts and are not a promise of future performance.
FIVE WAYS TO MOVE FORWARD
The right expertise for the problem.
From a stubborn conversion problem to a product, practice or team ready for its next chapter.
User Experience (UX)
Make the experience easier to choose and use.
02User Experience Research (UXR)
Get closer to the people behind the numbers.
03Product Strategy
Build conviction about what to build next.
04Leadership
Give teams the clarity and confidence to deliver.
05Artificial Intelligence (AI)
Turn emerging capability into something useful.
MY APPROACH
Listen closely. Make it useful.
We start with your challenge, the people it affects and the decision you need to make.
You work directly with me. Expect thoughtful questions, candid advice and a practical route from evidence to action. I work alongside your team so the recommendations make sense in the real world.
More about meHuman-first
Find out what people need, where they hesitate and what would help them move.
Evidence-driven
Test the assumptions that could send the team in the wrong direction.
Human judgment
Accelerate the work. Keep human judgment in charge.
LET’S TALK
Better experiences.Stronger business.
From optimizing an existing digital experience to shaping a new one from scratch, I work with your team to meet customer needs and grow your business.
Tara@voxie.co