NOTES FROM THE WORK
Practical perspectives on research, customer journeys, product decisions and human-led AI—grounded in the work, written for teams deciding what to do next.
Short reads to help teams move from uncertainty to a clearer next step.
Before choosing interviews, a survey or a usability test, ask: what decision will this evidence change? A study can be rigorous and still leave a team stuck if nobody agrees on what happens after the findings.
Read the perspectiveA visitor arrives with a job to do: find an answer, understand an offer, make a donation or decide whether to trust you. Your organizational chart is rarely part of that job. Start the review with the task, not the menu.
Read the perspectiveThe useful question is where assistance makes the work better. Drafting alternatives, organizing evidence or prototyping an idea can be a good starting point. Deciding what matters to a customer or accepting a claim still calls for human judgment.
Read the perspectiveLET’S TALK
From optimizing an existing digital experience to shaping a new one from scratch, I work with your team to meet customer needs and grow your business.
Tara@voxie.co