ABOUT TARA
I ask the questions that move things forward. Then I help your team turn the answers into better products, stronger experiences and a clear plan of action.
Discuss your challenge
THE STORY
I’ve spent 20+ years finding the human truth behind business challenges. What makes someone donate, trust a service, adopt a product or give up halfway through? The answer is usually more useful than another assumption.
That curiosity took me from hands-on UX and research to leading complex, global enterprise work. As VP of CX/UX Strategy at Cossette and Chief Experience Officer at Akendi, I built teams and practices that connected evidence, creative thinking and delivery. I founded Voxie Corp. to bring that same depth and agility directly to clients.
Today, I bring that experience to clients through Voxie and to Science of Next™, which I co-founded to make evidence-informed thinking more accessible. I still love the moment when a difficult question becomes a direction everyone can act on.
My work has been recognized by Strategy Magazine among Canada’s Top 10 Strategists and through Cannes Lions, Clio and One Show honours. The point of the work has always been what people and teams can do differently next.
FIVE AREAS OF EXPERTISE
Five distinct disciplines. One purpose: help you make better decisions and turn them into progress.
Make the experience work harder. Turn confusing journeys into clear paths to buying, booking, donating or getting help.
Experience strategy, expert reviews, journey mapping, information architecture, service design, prototyping and accessibility.
Replace the guesswork. Understand what people need, test what matters and give your team evidence it can use.
Research strategy, interviews, usability testing, concept validation, ethnography, surveys and synthesis. Build research practices that teams can sustain.
Give the next idea a fighting chance. Find the opportunity, validate the direction and prioritize a roadmap worth building.
Discovery, opportunity framing, product vision, roadmaps, prioritization and experimentation. Connect customer needs to investment decisions.
Build the team behind the progress. Align people, strengthen practices and help talented teams do their best work.
Executive advisory, fractional leadership, mentoring, practice development, stakeholder alignment and organizational change.
Make AI useful. Find where AI can improve a product or process, then shape and evaluate the experience around people.
Identify useful applications, prototype the experience, evaluate the evidence and keep people accountable for decisions.
HANDS-ON. ALL THE WAY THROUGH.
I’m as comfortable in a research session as I am in the boardroom. The useful part is connecting the two.
We start by listening: what is happening, what you have already tried and what a useful outcome looks like. You work directly with me. I’ll question assumptions, explain the evidence and be candid about what it can—and cannot—tell us.
How we can work togetherExpect a clear brief, practical checkpoints and deliverables your team can use. The aim is to leave you with stronger decisions and the confidence to carry them forward.
LEADERSHIP & RECOGNITION
I’ve led multidisciplinary practices, mentored researchers and designers, shaped product direction and helped executives turn transformation from a deck into decisions.
Experience includes large-scale enterprise platforms, healthcare, telecom, financial services and social impact. Recognition includes Strategy Magazine, Cannes Lions, Clio and One Show.
Explore the workHOW I THINK
A few working principles for the decisions behind the work.
LET’S TALK
From optimizing an existing digital experience to shaping a new one from scratch, I work with your team to meet customer needs and grow your business. Tell me what you’re trying to change; I’ll reply personally with a practical next step.
Tara@voxie.co