CASE STUDY · DESIGNING FOR CONNECTED LIVING
AT&T Digital Life
Designing for connected living
Challenge
A connected-home service has to make complex technology understandable and dependable in everyday moments.
Insight
The experience lives across devices, service interactions and the home itself, so decisions need a view of the full journey.
Approach
Across an eight-year partnership, I led product strategy and User Experience (UX) work spanning consumer research, usability testing, cross-platform design and the acquisition journey.
Results
The partnership helped evolve two major product iterations across smartphone, tablet and desktop, connecting the acquisition journey with the everyday product experience.
Impact
A sustained program calls for research, product thinking and cross-team continuity as technology and customer expectations change.
LET’S TALK
Better experiences.Stronger business.
From optimizing an existing digital experience to shaping a new one from scratch, I work with your team to meet customer needs and grow your business. Tell me what you’re trying to change; I’ll reply personally with a practical next step.
Tara@voxie.co