CASE STUDY · BENCHMARKING A GUEST JOURNEY
Universal Studios
Benchmarking a guest journey
12Touchpoints reviewed
Challenge
Destination shopping involves many steps and decisions across a guest journey.
Insight
Comparing journeys can reveal where clarity and confidence break down.
Approach
I benchmarked two destination shopping journeys across 12 touchpoints.
Results
The review identified opportunities across the guest journey and translated them into priorities for a clearer experience.
Impact
The findings helped prioritize a clearer guest experience.
LET’S TALK
Better experiences.Stronger business.
From optimizing an existing digital experience to shaping a new one from scratch, I work with your team to meet customer needs and grow your business. Tell me what you’re trying to change; I’ll reply personally with a practical next step.
Tara@voxie.co