PRODUCT DEVELOPMENT & AI ENGINEERING
Knight Tara
I brought together stories, physical books, personalised colouring products, and the systems needed to run the business—from the customer experience to AI-assisted production and commercial planning.
The challenge
Make a personal product repeatable.
The experience needed to connect imaginative characters and personalised content with a clear ordering journey, consistent production, customer communications, and fulfilment.
My role
Own the product and the business behind it.
I led the product concept, character and book design, digital experience, AI-assisted engineering, integration work, and operating model. I connected the creative decisions to pricing, fulfilment, and P&L planning.
The engineering and operating model
Personalisation, APIs, and CRM
Brought together product design, API integration, CRM, and customer communications across the personalised ordering and fulfilment workflow. The operating design covers customer and order tracking, digital delivery, and shipping workflows for physical products.
AI engineering and delivery
Designed AI-assisted content and illustration workflows around structured customer inputs, reusable instructions, character consistency, and quality review. Built the personalised product experience with validation and approval steps before final output.
Commercial ownership
Created P&L planning and tracking for single products and recurring offers, including pricing, production costs, fulfilment expenses, revenue, and margins. Checkout remains paused ahead of launch.
What I built
A product range with a connected operating model.
The work spans the brand, stories, physical book design, personalised product journey, AI-assisted workflows, API and CRM integration, and commercial planning. Launch preparation is ongoing, and checkout remains paused.
Explore Knight Tara ↗