SELECTED WORK
Family Enterprise Canada
Build a useful community hub that gives members a reason to return.
Project overview
I led CX/UX strategy, research, and responsive experience design at Akendi through the complete website redesign and QA.
The challenge
Give the website a useful role in the community.
Family Enterprise Canada needed more than an informational site. Members needed a better directory, event registration, education, and a resource centre—without another complicated portal.
My role
Take the redesign from early questions through QA.
At Akendi, I led CX/UX strategy, research, and responsive experience design across the end-to-end website redesign, from requirements and experience structure through usability testing and quality assurance.
How we worked
Start with the community, not the feature list.
Strategy sessions connected organizational goals with input from people in the family-business community. We used those mental models to shape the information architecture, wireframes, content, responsive design, and usability testing before front-end implementation and launch.
What changed
A clearer digital hub for members.
Resources became easier to reach, events, and courses easier to join, and the organization easier to experience as a trusted community resource.
Reported impact
The site became a resource people used more.
Akendi reports increased site engagement, increased registrations for events and courses, positive user feedback about ease of use and access to information, and positive feedback from the board.
Methods and supporting detail
Strategy sessions connected organizational goals with input from the family-business community. Those mental models shaped information architecture, wireframes, content, and responsive design, which were tested before front-end implementation and QA. The case focuses on a useful member hub rather than a feature checklist.
Research and design methods
Stakeholder strategy sessions · community input · mental-model-informed information architecture · wireframing · responsive UX · usability testing · implementation QA · member ecosystem design