CASE STUDY · A CLEARER SHARED LANGUAGE
RBC iconography
A clearer shared language
Challenge
Inconsistent icons make customers pause, guess or relearn across products and channels.
Insight
A visual system has to work across business lines, screen sizes and languages.
Approach
I shaped the User Experience (UX) strategy, test design, three research flights and standards for a 120-icon library.
Results
Observed comprehension and task speed guided refinement across three research flights, shaping a 120-icon library and its usage standards.
Impact
Reusable standards supported consistency and future additions.
LET’S TALK
Better experiences.Stronger business.
From optimizing an existing digital experience to shaping a new one from scratch, I work with your team to meet customer needs and grow your business. Tell me what you’re trying to change; I’ll reply personally with a practical next step.
Tara@voxie.co